Stop Giving Tech Away for Free

Many agencies quietly slip "portal access” into their service without charging for it. That’s leaving money on the table.

If your platform:

• Improves visibility
• Reduces manual work for clients
• Enhances compliance and reporting

…it has real commercial value and should be priced accordingly.

Shift Your Narrative

Instead of "we also have a portal”, position it as:

"We provide a full collections platform for your team, plus our expert collectors for what you don’t want to handle in-house.”

You’re selling a system, not just a service.

Bundle Strategically

Use packaging to support premium positioning:

• Include platform access in premium service tiers
• Offer basic access for free, but charge for automation and advanced features
• Provide volume-based discounts for large clients (instead of starting cheap)

Make it clear that the platform is a core part of the value they receive.

Use Proof to Support Pricing

Gather and share evidence:

• Reduction in average days overdue
• Fewer manual processes and emails
• Better visibility for management and auditors

Tie your fees to outcomes, not to "software for software’s sake”.

Train Your Team to Sell the Platform

Your account managers and sales team must:

• Understand the platform’s features
• Explain benefits in business language
• Confidently discuss pricing without discounting by default

Consider internal "product training” sessions so everyone can sell it effectively.

Anchor Against Alternatives

Clients will compare your price to:

• Building internal tools
• Buying generic software that isn’t collections-specific
• Staying stuck with spreadsheets and email

Make those alternatives look more costly, risky, and time-consuming.

Your white-label collections platform is not a free add-on. It’s a premium asset that solves major pain points for your clients. Position it that way, price it that way, and watch your revenue grow.

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