Why Recurring Revenue Matters for Agencies

Agency revenue is often:

• Irregular
• Dependent on client behaviour
• Impacted by economic cycles

Recurring SaaS revenue changes the game by providing a stable base you can count on each month.

Designing a Recurring Revenue Offer

Start with a clear, simple subscription structure:

• Starter: Small business clients with limited users/portfolios
• Growth: Mid-market clients with multiple departments
• Enterprise: High-volume clients needing advanced features

Each tier can include:

• Number of company entities
• Number of debts loaded
• Included automations (SMS, email sequences, letters)
• Basic vs advanced reporting

Add-On Opportunities

Grow revenue per client with:

• Add-on modules (e.g. terms and conditions assistance)
• Advanced analytics and predictive scoring
• Custom integrations into their ERP or accounting platform
• Training and consulting packages

Recurring revenue doesn’t need to be just the subscription, it can be an ecosystem.

Pricing with Confidence

You don’t need to guess. Use these anchors:

• What your platform replaces (manual work, other tools)
• Value of reduced days past due (DPD) to the client
• Savings in staff time from automation
• The cost of losing track of debt altogether

Frame your SaaS as an investment, not a cost.

Tracking the Right Metrics

As you grow your SaaS revenue line, watch:

• Monthly Recurring Revenue (MRR)
• MRR growth rate
• Churn rate (clients cancelling or downgrading)
• Average Revenue Per Client (ARPC)

These metrics make your agency look and operate more like a tech company, something lenders and investors love.

Recurring revenue makes your agency more stable, valuable, and resilient. A white-label SaaS offering is the fastest way to achieve it without building software from scratch.

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